Combating diabetes for

women in rural Gujarat

Behavioral Change Design Perspective

A Non-digital Reminder Solution

2023 | 2 weeks |Service and System Design

A day in the life of Jehil Parekh with proposed system interventions

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Khushboo Kumari | Evana Sajan | Tejal Sharan | Open AI

Persona in focus

Jehil Parekh

Age: 55

Gender: Female

Education: primary school completed

Family: Husband (50), Son (24), daughter(20),

Daughter-in-law(22), Grand child(8 months)

Stays In: Concrete single storey house in Patan, Gujarat

Occupation: Homemaker, part-time agricultural worker

Health Status: Type 2 diabetic

Religious

Culturally Rooted

Resilient

Family-oriented

A Day in Life of Jehil Parekh

Jehil starts her day early, immersed in her household responsibilities. She spends the morning preparing meals, cleaning, and tending to her family's needs, with little time to focus on herself. Her day is a cycle of cooking traditional Gujarati dishes, caring for her children, and managing the home. In the afternoon, she takes a brief rest, feeling the fatigue from her busy morning, before continuing with her chores. Rani finds solace in her daily religious practices, which provide a moment of peace amid her responsibilities. In the evening, she enjoys spending time with her family, sharing meals and conversation, though her health often leaves her feeling tired. As the day ends, she takes her medication, reflecting on the next day's tasks, always prioritizing her family's needs above her own health..

Theory of Planned Behaviour for Jehil Parekh

Transtheoretical Model for Jehil’s behaviour towards diabetes management

Key variables in Jehil’s behaviour and environment

Key Variables and their Connections

Initial Feedback Loops

Key Stocks

Key variables in Jehil’s behaviour and environment that affect her medical adherence ~

Connection Circle

Connections between key variables in Jehil’s medical adherence system

Feedback Loops for medical adherence interventions

Causal Diagram

Converters : Key stocks and flows in medical adherence interventions

Initial Ideas for system intervention towards medical adherence