
Combating diabetes for
women in rural Gujarat
Behavioral Change Design Perspective
A Non-digital Reminder Solution
2023 | 2 weeks |Service and System Design
A day in the life of Jehil Parekh with proposed system interventions




Thanks for Scrolling
Khushboo Kumari | Evana Sajan | Tejal Sharan | Open AI
Persona in focus

Jehil Parekh
Age: 55
Gender: Female
Education: primary school completed
Family: Husband (50), Son (24), daughter(20),
Daughter-in-law(22), Grand child(8 months)
Stays In: Concrete single storey house in Patan, Gujarat
Occupation: Homemaker, part-time agricultural worker
Health Status: Type 2 diabetic
Religious
Culturally Rooted
Resilient
Family-oriented


A Day in Life of Jehil Parekh
Jehil starts her day early, immersed in her household responsibilities. She spends the morning preparing meals, cleaning, and tending to her family's needs, with little time to focus on herself. Her day is a cycle of cooking traditional Gujarati dishes, caring for her children, and managing the home. In the afternoon, she takes a brief rest, feeling the fatigue from her busy morning, before continuing with her chores. Rani finds solace in her daily religious practices, which provide a moment of peace amid her responsibilities. In the evening, she enjoys spending time with her family, sharing meals and conversation, though her health often leaves her feeling tired. As the day ends, she takes her medication, reflecting on the next day's tasks, always prioritizing her family's needs above her own health..
Theory of Planned Behaviour for Jehil Parekh

Transtheoretical Model for Jehil’s behaviour towards diabetes management


Key variables in Jehil’s behaviour and environment

Key Variables and their Connections
Initial Feedback Loops

Key Stocks


Key variables in Jehil’s behaviour and environment that affect her medical adherence ~

Connection Circle

Connections between key variables in Jehil’s medical adherence system

Feedback Loops for medical adherence interventions


Causal Diagram
Converters : Key stocks and flows in medical adherence interventions

Initial Ideas for system intervention towards medical adherence
